The reform and opening up the 40th anniversary series of reports

Move from cash to pay the travel to change people consumption habits

Liu Jiatianhu

In December 2018 06, 08:52 source: - Travel Channel

In a Singapore Sentosa Hotel reception, Chinese visitors are using a mobile phone to pay.

Once a day in the country are difficult, and now want to go abroad to go abroad; have bags back to buy things, and now more and more rational consumption; once a large sum of cash money package travel, now a card, a mobile phone all over the world...... 40 years of reform and opening up, the change of tourists consumption mode, mapping the China people to improve the level of consumption, witnessed the rapid development of economy China.

From love to bring cash to use mobile payment

Many years ago, the travel agency manager hands waving flags in a foreign country, foreigners may not realize, after Chinese tourists will become a local tourist market, the main consumer groups".

The earliest visitors need to swap in advance before going abroad for a long time, with the cash when traveling abroad is always afraid of the money lost; then more and more attractions, shops can use bank cards, credit cards, cash out with less; but in recent years with the emergence of mobile payment, holding with Alipay, WeChat mobile phone more convenient payment, China tourists no longer carrying bulging wallet out on the street.

Alipay announced the day before the data show that this year the eleven golden week, the whole world has 40 outbound destination without my wallet, mobile payment support. Alipay international business department director Chen Jiayi said that during the golden week, where Alipay has increased by an average of ten times, can be said to be Chinese tourists brought to the global mobile payment. In addition, after "60" overseas travel consumption number increased by 9, which means that more and more China aunt, Chinese uncle chose the mobile phone payment at the time of departure.

Hold the phone scan code can refund

Since the reform and opening up, outbound tourism continues to heat up, China tourists spend on increasing the taxes are more and more. Global blue (GlobalBlue) released data show that in 2013 Chinese consumers shopping rebates amounted to 3 billion euros, ranking first in the world, but the 3 billion euros accounted for only 70% of the total tax, that year Chinese waste taxes of about 1 billion euros, about 8 billion yuan. It is Chinese to refund? One of the main reasons for tax refund is not generally, less trouble and so on, swap.

For the convenience of tourists, many simple tax rebates came into being. Joint currency refund business from 2007 began, in cooperation with the six major European tax group, covering nearly thirty countries to support hundreds of thousands of rebate merchants, visitors can return online tax rebate, the fastest 7 days can arrival, the highest return 27%. In 2017, Alipay real time in Italy, Germany and other European airport tax rebate pilot scan code. Today, Alipay refund service has covered 29 countries and regions in the world. Visitors fill out the Alipay account, will be on the spot to tax my account, eliminating the trouble of swap.

"Buy buy buy" become more and more rational

Data show, 2015 Chinese citizens outbound tourism 1.17 million passengers, tourism spending 1045 billion dollars; 2016 the number of 1.22 million passengers, tourism spending 1098 billion dollars; 2017 the number of 1.3 million passengers, spending 1152.9 billion dollars.

China tourists outbound tourism spending while more and more, but with the upgrading of consumption structure, buy buy buy items from the beginning to now luxury living supplies, consumption has been increasingly more rational, China tourists consumption concepts and habits are changing.

CYTS travel network senior manager said, at the beginning of China tourists abroad, love to buy is luxury brand bags, etc., and now increasingly high proportion of small pieces of life. "A trip abroad, the basic members of hand bag, some even buy a lot of packages. There is a stage, tourists are keen to buy toilet cover, electric cookers and other household electrical appliances. Now this scene has been rare, often is the cosmetics, delicacy and exquisite small gifts to buy more and more small life."

The tourists began to pursue the spiritual satisfaction

In the new era of cultural development and integration of tourism, in addition to the material level, the tourists also began to pursue the spiritual satisfaction. Data China Tourism Research Institute showed that eleven holiday this year, more than 90% visitors participated in cultural activities, go to the museum, art museum, library and museum visitors reached more than 40% scenic spots, cultural overall bookings grew more than 36%. Among them, Xishuangbanna Dai "show" sustained by tourists, holiday attendance was maintained above 70%; Anhui Anqing held the eighth session of China (Anqing) Opera Art Festival, which attracted more than 3 visitors feel the atmosphere of Huangmei opera.

Dai Bin Dean China Tourism Research Institute pointed out that the core demands of new era tourists are turning to a better life from the beautiful scenery. "Catering, shopping, watching the live performance is required for the visitors, but it is not good in different places all of life, this requires the cultural undertakings and cultural industries and tourism industry as a whole, we can follow the past exploration and Michelin guide to travel, why not today's young people can follow the B station, trill go on a trip? The feelings and cultural tourism has always been the organic unity of the world."

(Liu Jia, even pure commissioning editor)